You should be able to describe your market in quantifiable terms, like how many potential customers are in the market and what you expect them to spend. If there is a lot of competition, what will you offer that is better than your competitors? If you want to open a coffee shop across the street from another coffee shop, you'll need to be able to explain why that makes sense. It is critical that you identify your potential market. For example, you'll get more investor confidence if your key members have a proven track record in running a business or working in the industry. For investors, you'll also want to show how each member is qualified to fulfill their duties. You need to define who is part of the business and what their roles are. You can include images in plan attachments if that helps.

You should also be able to explain what need this fills for potential customers. If the product is highly technical or new to the market, you'll want to figure out the best language to use to explain the concept to those who may not be familiar with industry jargon. You'll need to be able to tell others, in a few words, exactly what you are offering as products or services. The key areas you'll need to concentrate on include: What this means is that you'll need to do a bit of work before writing to be able to create a comprehensive plan. It includes market analysis, marketing strategies, financial goals, funding and liability information, and company structure details. A Business Plan is not simply a description of your business.

Free business plan template word